Creative Studies Group Assignment

During the following weeks, we are given an group assignment by our lecturer in class. First, we have to create a mind map with a topic which related to Creative Multimedia.

Here is the mind map we done at the first time we start the assignment.

Then, we have to choose a sub topic from it and do a mind map again.

CONTRIBUTION OF CREATIVE MULTIMEDIA TO SOCIETY is our chosen topic.

These both images are the final output of our mind map after consulted by the lecturer. 

Next, we have to do an essay in about 800 words of our topic we choose.

CONTRIBUTION OF CREATIVE MULTIMEDIA TO SOCIETY

Creative Multimedia plays an important role especially in the aspect of media. It provides a mass volume of media influence in society and is an element that could not be left out in our modern society today. The media has a huge impact on society and also in public opinion. They can shape the public opinion in different ways depending of what is the objective. Not to mention usage of media influence an even control the up and down of the marketing industry. Media such as advertisements or commercials, news broadcasting, social networking, films or animations in the entertainment industry are all the product of creative multimedia.

In Malaysia, Creative Multimedia has huge potential to be explored in Malaysia. The Government strongly recognizes the potential of the creative industry. The 10th Malaysian Plan, unveiled by YAB Prime Minister last Thursday, has identified Information and Communications Technology as one of 12 National Key Economic Area (or NKEA) to reach a High Income status. The emphasis will be partly on creative multimedia, especially animation for simulation, advertising and entertainment, and games development.

On the other hand, Creative Multimedia applies to visual communication that is needed for the advertisement industry, especially in printed media. Magazines, newspaper, photography and more tend to sourced from the basic of creative multimedia. These products of Creative Multimedia most widely used in commercials, billboards, and of course marks a big role in the marketing packaging. For instance, booklet designs for concerts, packaging designs for market products, book or proposal layouts and more.

In this modern era, creative multimedia is getting more popular as day passed by. Creative multimedia uses different kinds of elements such as videos, audios, colors, digital art, etc. this will indirectly create a world that’s joyful which brings fun and laughter to everyone. So, everyone is enjoying upon using creative multimedia. It also brings us the colors world that is equally fun and brightens up everyone’s vision too. Apart from that, it also ensures the quality of living among the people of this world. In fact, everyone is using things that relate to creative multimedia. For example, mobile phone is indeed quite essential to all and sundry and it is created according to the concept of the interface design. Moreover, the garments nowadays are even come in different styles or colors as well as patterns and this shows the level of demanding by people has been increases. Furthermore, we also use the power of creative multimedia to preserve our photos taken by means of photo editing using certain software such as Photoshop, Meitu XIu XIu, Photoscape, etc.

There are lots of contribution of creative multimedia to the environment such as building design, interior design and others. As we can see, the building designs in the city are now very interesting and attractive enough to grasp people’s attention. Why were these happened? All of them are because of the contribution of creative multimedia to the environment. When there is a unique design such as a burger shop with a burger design of its shop, it may attract a lot of customers to come and buy to boost up the rate of selling their burgers. Besides, there was a cafeteria’s interior design using an interesting design such as a sport car design as the table and chair, and it will look like there is someone racing a car while drinking a cup of coffee. These are what creativity done towards the society.

On the other hand, there is creative generation that contributed by the creativity in multimedia. In today’s society, peoples attempt to create different kind of artistic design. Patricia Piccinini, an Australian artist who has produced various arts related designs for a number of fields. She had designed a vehicle with a concept of “Nest” that resembles the mother and her baby. It looks like a deer or a docile mother and her child looking up to it mother. It was a very touching concept and design indeed. Obviously, a lot of peoples are following the population of fashion. As the fashioners create something new and innovative, there will be majority of the public figure of society attempt to follow or try to get one too. These are the effect appeared when the contribution of creative multimedia turn up.

Not only that, technology also helps in the creating the products of creative multimedia for animations, virtual reality and 3-dimensional (3D) master pieces. The application of engineering both in software and hardware helps a lot in creating this particular piece of product. Besides that, audio system also helps in enhancing the quality of the product because without sound or music, it will be too plain and boring so the audience might not enjoy the works. The artwork is for visual pleasure; to make a presentation better in marketing and competition proposals. When the audience can see and hear, the pleasure of a piece of product might be great depending on how well a person presents it.

Creative multimedia contributes to society in many aspects. Without it, our world would not be complete.( This paragraph will be our CONCEPT of the assignment.)

After that, we have to do 50 random sketches which related to the ' PEN ' that given by the lecturer.

Our 5 final drawings which related to our concept.

Finally, we have done a short video to support our assignment. This is to easier for others to get know the concept that we want to deliver.

Enjoy watching our video ^^

Task of Lesson 7

Situation / Problem
To create a  "SCARY IMAGES" or "OBJECT" that will instill fear among people through out the ages.
Random Word - Kitten .

Sketches of the idea.

Final output.

The picture above show the final work of my idea. Obviously, there is a box shown, inside the box there is a trap, this idea is come from the sharp teeth of the kitten. If one open the box without knowledge or attention, one may get trap when one's hand or head stretch into the box. The sharp teeth in the box may get one injured and even can take away their life. As a conclude, I totally believe that this invention will instill fear among people through out the ages.

Lesson 7 Random Word / Image Association

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

When to use it ???

Use it to stimulate open and divergent thinking and seek creative new ideas.

Use it to re-ignite creative thinking when you are running out of ideas.

Use it to get people out of a rut when their thinking is still rather conventional.

How to use it ???

1. Find a random word

Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:

• Look around you. What can you see? Can you see any words? What about things? What else is happening?
• Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
• Ask the people you are with to give you a random word.
• Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.

2. Find associations

Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous (this is creativity, not an exam!).

When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.

3. Use the associations to create new ideas

Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!

Write the ideas either next to their associations from step 2 or on a separate page.

If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.

As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

How it works ???

Random Words works in particular by making you go elsewhere for ideas, and hence pushes you out of your current thinking rut. It uses the principle of forced association to make you think in new ways and create very different ideas.

Task of Lesson 5&6 Part C

C. How merges go wrong.
Create two impossible animals then explain.

As we know, rooster play an important character in a farm of a farmer. They help farmers to look after their crops and not to let the crops eaten by other animals or insects. Since dinosaur is consider as a fierce animal in the world although it had extinct, but it can also be a helper for human being like a rooster. So, I would like to create a combination of a dinosaur and a rooster. The reason why I want to create a combination like this is because as we know dinosaur has a huge size of body but it may harm human life. Therefore, I attempt to join the head of rooster, and to let the rooster to have a bigger size of body. So that, it may help the farmer to take more good care of their crops.

I have created an another impossible animal by combining a tame and a fierce animal that is a cat and a tiger which live away from us in the jungle. Obviously, we cannot get closer to tiger in our daily life, or even have a look on it, this was truly impossible to make it happen. On the other hand, many of the peoples love cat and made them as their own pet. So, I decided to create an animal that have the character of tiger on it, but not to made it too fierce as long as human being may have the opportunity to get closer with it, and remaining the body size of a cat. As an addition, tiger and cat are also consider from the same family.Therefore, anyone of us can get closer to it easily and not to harm us if such animal alive in realistic.

Task of Lesson 5&6 Part B

B. Analogy.
Create a passage / writing that describe the concept of " Love ".

Love is passion,

Love is pungent,

as spicy as chili

as we love.

Love is warm,

Love is silly,

as stupid as you

like eating the chili that make us hot.

Create a passage / writing that describe the concept of " Man or Woman ".

A guy need support from girl

and a girl need concern from guy

both need each other

as same as the mortar and pestle

cannot lose one another

Create a passage / writing that describe the concept of " Life ".

Life is like a candle

very short and brief

Life is like a candle

challenge ourselves to battle

Life is like a candle

full of meaning and memorable

Life is like a candle

illuminate us to continue our journey...

Task of Lesson 5&6 Part A

A. Choose three favourite numbers from the words below :

I choose 02, 38 and 89.

Then, we are asked to list out the words that we chose from the numbers we preferred.

02 = Fly Rock
38 = Ice Wood
89 = Oil Rain

Make a sentence from the words.

Fly Rock = The fly is sleeping on the rock.
Ice Wood = The ice cube is melting under the wood.
Oil Rain = The oil drops splash around with the rain.

Draw a picture to represent the sentences that had made.

Fly Rock

Ice Wood

Oil Rain

Draw another picture of the combination of both words that chosen.

Flyrock

Icewood

Oilrain

Lesson 5 & 6 Juxtaposition

Juxtaposition can be defined as placing two variables, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two subjects or words next to each other, human brain will automatically associate or transfer meaning. Usually 'turning' something familiar to something less familiar or vice-versa.

Definition : A placing or being placed in namess or contiguity, or side by side; as a juxtaposition of words

Example :

                                               Ain- (cute)                                  

The act of juxtaposing is to place two objects or word next to each other. When 2 things put side by side, your brain try to figure what is the relationship between these two...

When automatically happen is that there is transference of meaning. Usually from something familiar to something less familiar. ( What is the relationship ? or the meaning o similarities ? )

CONFLICT between LEFT BRAIN and RIGHT BRAIN happens...

1. Analogy 

Analogy is a type of word problem that often appears on standardized tests. It is made up of two word pairs. An analogy is a comparison between different items usually with the idea of explaining something unknown by something known. Analogies provide insight. They can suggest that some how similarities exist between things that might seem to have nothing in common.

Logical Analogies

Seek similarities between things that are different but have some trait in common. Example : A duck to an amphibious boat, or the branch system of a tree to the vascular system of the human body. A bird can be compared to an airplane because both can move on air. The construction workers are hardworking like ants. Something like that.

Affective Analogies

Are emotional similarities, Example: A pretty girl is like a flower or someone evil is a snake or a skunk.  A timid person is a mouse. The girl is playful like monkey.

2. Metaphor

A metaphor is the expression of an understanding of one concept in terms of another concept, where there is some similarity or correlation between the two. Comparison that are obvious are not consider metaphor.Example : Your insincere apology just added fuel to the fire. After the argument, Dave was smoldering for days. That kindled my ire. Boy, am I burned up!

3. Simile

A simile is indirectly compares two different things by employing the words "like", "as", or "than". Even though similes and metaphors are both forms of comparison, similes indirectly compare the two ideas and allow them to remain distinct in spite of their similarities, whereas metaphors compare two things directly. Example : My face looks like a wedding cake left out in the rain. H was like a cock who thought the sun had risen to hear him crow.